![Kayla](/img/default-banner.jpg)
- Видео 170
- Просмотров 748 721
Kayla
Великобритания
Добавлен 4 сен 2018
Actionable tips on how to grow your creative business and build great relationships with your clients. We take you behind the scenes and share how to create logo designs, full brands, websites, illustrations and enjoy work as you move through your career. We also share tips on sustainability and inclusion as a creative. Welcome!
From Logo Sketch to Full Visual Identity and Website
Hi Creatives! You voted and we have now created a full visual identity for Tulip & Twig 🎉 If you want to check out the first video where we designed the logo concepts, you can watch here:
ruclips.net/video/hz_D9BU3yrI/видео.html
Timestamps:
00:00 - Intro
00:57 - Creating the word mark
01:43 - Logo icon design
02:00 - Perfecting the ampersand
03:02 - How to design a logo icon
05:45 - Choosing fonts
08:25 - Creating extra lockups
08:52 - Colour palette
09:38 - Illustration and Photography
11:36 - Website copy
12:00 - Creating the website foundation
13:02 - Creating effective websites
Want more tips? Say hi on Instagram
getkaylaapp
Get a free guide or template every 2 weeks - Sign up for our n...
ruclips.net/video/hz_D9BU3yrI/видео.html
Timestamps:
00:00 - Intro
00:57 - Creating the word mark
01:43 - Logo icon design
02:00 - Perfecting the ampersand
03:02 - How to design a logo icon
05:45 - Choosing fonts
08:25 - Creating extra lockups
08:52 - Colour palette
09:38 - Illustration and Photography
11:36 - Website copy
12:00 - Creating the website foundation
13:02 - Creating effective websites
Want more tips? Say hi on Instagram
getkaylaapp
Get a free guide or template every 2 weeks - Sign up for our n...
Просмотров: 773
Видео
Design a Brochure in Canva or InDesign - From Text to Print
Просмотров 95814 дней назад
How do you go from a text document from your client to a stunning and engaging brochure or white paper? In this video, I share every step of my process and tips on using Canva and InDesign. Timestamps: 00:00 - Intro 00:29 - Client portal 01:00 - Choosing your program Canva vs. InDesign 01:23 - Master pages 02:00 - Canva benefits 02:32 - Custom Canva Frames 03:27 - Setting up your document 03:52...
100 Logo Sketches for the Same Brand
Просмотров 1,9 тыс.Месяц назад
What makes a logo "good"? In this video, I draw 100 sketches for the same brand to see if get better or worse. Come along to learn what to look out for in your own work. Don't forget to vote for your favourite in the RUclips community or over on Instagram! getkaylaapp Chapters 00:00 - Introduction 01:11 - The brief 01:20 - Ideas 02:40 - Drawing logos 07:19 - What did not work so ...
Quirky Brand Identity and Packaging Design - Creative Process
Просмотров 3,2 тыс.Месяц назад
Jump on the New Wave Quirk trend with me and come along for this fun and playful branding and packaging project! Timestamps 00:00 - Introduction 00:29 - The inspiration 01:20 - Mood board inspiration 02:00 - Packaging sustainability 02:56 - Personal details 03:50 - Preparing the information 05:18 - Logo design 07:10 - Illustrating characters 08:25 - Brand colours 08:50 - Packaging layout 10:02 ...
Logo Masterclass - Full Design Process
Просмотров 8 тыс.2 месяца назад
Learn how to design a logo, from the very first email to exporting your logo files and working with a client! We talk sketching, inspiration and brand research. I hope you find it helpful! Have a question? Just leave me a comment and I'll help you out :) Links I mention: Free hand-off package template www.canva.com/design/DAF6g5_U-KM/tLBZdu_ACe9mw7WsXCMOCQ/view?DAF6g5_U-KM&mode=preview Proposal...
Getting clients - Niching and Developing your skills - Casual Q&A
Просмотров 8162 месяца назад
We are so happy to answer all your lovely questions and to celebrate getting to 20k together! Grab a nice drink and let's hang out. Here are some links to the videos we mentioned: Get clients video ruclips.net/video/3lXqShgZs_g/видео.html Brand and logo research video ruclips.net/video/JsMS3RrVHWY/видео.html and ruclips.net/video/HeLQr4-Obqw/видео.html Get a free guide or template every 2 weeks...
Creating a Showreel - Step by step full process
Просмотров 2,4 тыс.3 месяца назад
A showreel can help potential clients quickly get a great idea of the type of work you do. You can add it to your website, post it to RUclips or use as part of your social media strategy. But where do you start? In this video, I share our process of creating a showreel - from research to storyboarding and finally putting it all together. I hope you find it helpful. Want a free design guide ever...
Build a Profitable Design Business
Просмотров 2 тыс.3 месяца назад
Making a steady income can feel challenging when you run your own business. If you feel stuck working super long days or not making enough, I hope these tips will give you some inspiration for where to start. Need more clients? Watch this next ruclips.net/video/3lXqShgZs_g/видео.html&ab_channel=Kayla Grab the free hand-off package blog.getkayla.com/hand-off-package Watch my full branding proces...
Full series - Branding, Packaging and Website design
Просмотров 3,6 тыс.3 месяца назад
Full series - Branding, Packaging and Website design
Redesigning my whole Portfolio | Walkthrough and Tips
Просмотров 2,7 тыс.3 месяца назад
Redesigning my whole Portfolio | Walkthrough and Tips
New class - Take on any illustration style
Просмотров 9304 месяца назад
New class - Take on any illustration style
Illustrate with Emotion - Create more Impactful Designs
Просмотров 8274 месяца назад
Illustrate with Emotion - Create more Impactful Designs
Logo Design for a Book Festival - Design with Me
Просмотров 1,9 тыс.5 месяцев назад
Logo Design for a Book Festival - Design with Me
Website Design Full Process - Sitrus Brand Identity
Просмотров 2,6 тыс.6 месяцев назад
Website Design Full Process - Sitrus Brand Identity
Retro Edition - Brand identity design from scratch
Просмотров 2,2 тыс.7 месяцев назад
Retro Edition - Brand identity design from scratch
Full brand design process - Logo and packaging design for Sitrus
Просмотров 8 тыс.7 месяцев назад
Full brand design process - Logo and packaging design for Sitrus
How to get clients for your agency
Просмотров 3,1 тыс.8 месяцев назад
How to get clients for your agency
Should We Be Worried About AI? Design Q&A Session
Просмотров 8058 месяцев назад
Should We Be Worried About AI? Design Q&A Session
Applying a brand to all parts of a business
Просмотров 3,4 тыс.9 месяцев назад
Applying a brand to all parts of a business
We Redesign Your Logos - Brand Identity Tips
Просмотров 4,8 тыс.10 месяцев назад
We Redesign Your Logos - Brand Identity Tips
Studio Vlog │ Making The Most of Slow Weeks in Your Design Business
Просмотров 2,2 тыс.11 месяцев назад
Studio Vlog │ Making The Most of Slow Weeks in Your Design Business
Earn passive income from your illustrations
Просмотров 4,5 тыс.11 месяцев назад
Earn passive income from your illustrations
Colours in Branding and Illustration - Creating Palettes
Просмотров 6 тыс.11 месяцев назад
Colours in Branding and Illustration - Creating Palettes
Design a Train Brand With Me - Branding From Scratch
Просмотров 5 тыс.Год назад
Design a Train Brand With Me - Branding From Scratch
New Adobe Illustrator Feature - Collaborate and Get Feedback Quick and Easy
Просмотров 2,6 тыс.Год назад
New Adobe Illustrator Feature - Collaborate and Get Feedback Quick and Easy
Brand Strategy - How do you know if your design is any good?
Просмотров 2,4 тыс.Год назад
Brand Strategy - How do you know if your design is any good?
Redesigning My First Ever Logo - Branding From Scratch
Просмотров 2,9 тыс.Год назад
Redesigning My First Ever Logo - Branding From Scratch
You've always make me feel so calm and inspired at the same time! Beautiful design and lots of insides that can help many designers to create with more confidence and passion! Good start of my day, thanks a lot!
Oh that is such a lovely compliment! 😊 I'm so glad you enjoy the videos, have a great rest of your day! 🙌
another incredible work from you malin! i was already hyped with the basics of the visual identity, but then i saw the final web and i was so so impressed! keep up the great work!! :)))
I'm so happy the video was helpful! It was a really fun one to design, I would for sure visit this hotel 😊 Thank you for watching!
As an aspiring graphic designer, I learn a lot from your videos and appreciate the detailed explanations behind each choice you make. Thank you for putting so much effort into these videos and for being open and generous with your knowledge. 🤗
You are so welcome! Thank you for watching and taking the time to leave such a lovely comment 😊 I'm really glad you enjoy the videos 🙌
I really love your design 😍
I'm so happy you enjoy the videos! 😊 Thank you for watching
@@Kayla-app it's my pleasure 😊
Your work is so gorgeous specially the website design is so beautiful. Really love your work and get inspired from it.❤
Oh thank you! I'm so happy you are enjoying the videos 😊 🙌 Just let me know if you have a type of brand you would like me to cover!
I ever know how to set my procreate brushes for sketching. Can you share what brush and settings you use? Great video and I’ll be trying this. Seems like a good way to work those creative muscles.
Yes! It was so much fun to play around 😊 I like to use a brush like the one called "Drybrush" and set it to a grey tone for sketching. It makes it feel a bit more like a sketch book in my opinion, hope that helps! 🙌
@@Kayla-app Thank you!
0:24 *Discovery 😊
I saw 🙈 Unfortunately I can't change it 😊
Make videos on redesigning famous logos.
The best content i found so far creating a research based moodboard that too in a very organic way 👏👏👏 All the best 👍
That makes me so happy to hear! I love brand research and mood board design 😊 So happy you found the video helpful 🙌
love how the packaging turned out!!
It was so much fun to create! I'm so happy you like it 😊
Make videos on how to do research for branding and brand identity?
Hi! yes we have made a few, I'll link them here so you can check them out 🙌 ruclips.net/video/V5SeUvCCndM/видео.html&ab_channel=Kayla ruclips.net/video/JsMS3RrVHWY/видео.html&ab_channel=Kayla ruclips.net/video/HeLQr4-Obqw/видео.html&ab_channel=Kayla
Superb! This really helps me make my CMS collection live! Thx so much!
I'm so happy to hear that! 😊 Good luck with your site!
Hi! Great video, it help a lot. im an architect and i started to do branding and i was wondering if you know how to use cartoons for branding, i did some cartoons for an ice cream brand but i dont know how or where to use them they look nice and goes well with the brand but i dont want to misplace them
Great question! I think illustrations are best used as a way to add more interest to places like packaging, as website icons or for social media 😊 Essentially anywhere you feel like the design could use a bit more character but photos are not enough if that makes sense. If they are very topical and describe something in the text, having them as a way to emphasise web copy can also be great! I hope that helps :)
I finished the series for this, and I'm so thankful for everything you've done! I'm currently managing and setting up our creative studio and having all these guides and information is really helpful for us to know how to do things and find a way through all these dark paths. So thank you so much! To add, I really enjoy and love your videos. You seem to be such an angel for me, and I can imagine how great your relationships are with your clients because of your personality and angelic smile. It's so inspiring and it feels like you guiding us is a great calling for you. I truly appreciate everything!
Hi! Oh this makes me so happy to hear! 😊 I love creating videos that I wish I had when I started, and to hear that they are helpful is such a great motivator 🙌 How exciting with your new studio! 🎉 BEST of luck, we are rooting for you!
@@Kayla-app Thank you so much! Will continue supporting your channel and always looking forward to your new uploads. Best wishes to your career and journey as well! 💗💗
I read niftv…
Thank you. You explained the CMS patiently and methodically. The fog is clearing! 😀
Oh how nice! I love when you get past the technical and can start designing 😊
Kayla's another Banger ! Well !I believe constructive criticism is key to growth. How did you get involved with such a supportive design community? Any tips for someone looking to join one?
I'm so glad you enjoyed it! 😊 It really is helpful. We attended local events for creatives and just focused on getting to know people, maybe grabbing a coffee the day after with one or two. If we had a project and were able to bring someone else in, we made sure to create a joint process and get to know each other 😊 I'm sure you will find lots of creative friends and our community is always a great place to start!
@@Kayla-app Thanks for reply, btw do you have any community channel on discord ? I mean if not then you should, where you're all subscribers can fun-talk-design.
thank you SO SO SO much for this video. i landed here bc i was inspired by 'the apprentice' haha
Oh I'm so glad you enjoyed the video! I have never seen that show but I'm glad it led you here 😊
This is amazing and very informative. It was great to see the process from start to finish. I am new to graphic design and this had many gems for me to take away!❤❤❤
That is so nice to hear! 😊 How exciting to start something new, best of luck with everything and just let me know if you have any questions along the way 🙌
Greatly structured Video!
Oh thank you! I'm so happy you found it helpful :)
NIce tutorial, but why are you designing everything with pixels? Thats awful for responsiveness and accessibility :D
Great point! Thank you for letting me know about the accessibility, that is really important. I actually did switch how I do it so it is nice to get that confirmation 😊 🙌
I personally enjoy it if I can grab a coffee with a client, aside from really understanding them and seeing their facial expressions you make a friend.. and could be beneficial for referals haha
100%! I think this is such an overlooked part of running a business 😊 Having that relationship often means people come back again and again instead of just going for one off projects ✨
The best YT channel I have ever come across. No going around with random filler words and wasting time. Staright on teaching how it's done. A simple thank you is not enough for you Malin. You are a life saver for all the creatives out here. Thank you so much for posting this series of design process. You are so so amazing!! Much love! ❤❤
Oh wow! Thank you so much for taking the time to write this 😊 It means a lot and really gets me excited to create more, thank you! 🙌
Please add this video to the full playlist, it is missing from there.
Will do! Thank you for letting me know 😊
❤❤
didn't know about the mosaic tool, thanks!!
That's great! So helpful 😊
So the collection's name is Blog and it's url is blog. Why do we see /optimist/post, and not /blog/post in url?
Is this applicable for service-based company?
Hi! Yes, I always use the same framework for all my clients :)
Isnt it Medium's logo but rotated ?
You really are a gem in the design community. These videos are so helpful!🤗
Oh thank you! I'm so happy to hear that :) Thank you for watching 🙌
I really like your videos. Very informative 💙 Hoping for an affordable course for aspiring brand identity creators. I am a web dev, at the same time, and have an interest in branding since I also have a lil skill in graphic designing.
Just a question though, may I know how you came up with the keywords like cottage core? That's one of my weaknesses. I mean finding keywords is one of my weaknesses.
Oh I'm so happy to hear that! :) We are actually making a course on creating brand concepts that will come out at the end of August! I'll make sure to share it here in the community. In both Pinterest trends and Google trends, you can see related keywords. This is a great way to come up with ideas for keywords. You can start with something more simple based on the client's business and go from there. Looking at competitor social media accounts and which hashtags they use is a great way to find good keywords :) I hope that helps!
Love it❤❤
Thanks for sharing!
You are so welcome! :)
Can u share the research report so I can see how you do competitors analysis properly
Hi! Yes we just released one in our shop a few weeks ago. It is my full template with tips along the way as well :) You can grab it here: blog.getkayla.com/store/p/brand-research-template
Hei! Great tutorial! But, I have a question! I have a image but it’s not perfect? I can resterize for more rezolution?
Hi! I have not been able to improve images that way. If I have an image that is a bit too blurry/low quality, I usually try to make it a smaller part of the design or find an alternative. If your client really wants a specific picture, you can show them how it will look and explain why a sharper image would be a better idea :)
which website use for mood board ?
It's called Milanote! :) I use it for everything
That was really helpful. Thank you so much ❤❤
You are so welcome! Thank you for watching and letting me know :)
I'm SO glad I found you! This video is so golden! This is the first "course" or "tutorial" I've watched from start to finish in one sitting. I didn't pause, get frustrated, feel the need to rush the video or anything. Thank you!!
Oh wow! I'm so happy to hear that :) Thank you so much for letting me know and thank you for watching!
make video on branddb webite.
Hi! I made a full series on creating the brand, website and brand guide for a food brand. You can check it out here: ruclips.net/video/5mjJadWuTZc/видео.html I hope that helps! Have a great day :)
视频淡绿调挺好看的
Link?
Of course :) Here you go! blog.getkayla.com/store
Hi Kayla, First of all, I'd like to thank you for your valuable video and I wanna ask you about something which blinds my mind How to integrate the brand's values and mission and vision in the logo, I mean how to give the logo the personality of the company I thank you once again
Hi! I'm so happy that you enjoy the videos :) That is a big question so I'm going to link two videos I think might help. This first one is about brand research: ruclips.net/video/V5SeUvCCndM/видео.html&ab_channel=Kayla and in this second one I design 100 ideas for the same brand and talk through how to come up with ideas: ruclips.net/video/hz_D9BU3yrI/видео.html I hope that helps! :)
@@Kayla-app Thank you Kayla 🥀
You are a great teacher. Thank You
You are so welcome! Thank you for watching :)